1/18 - Marketing / Storytelling

RECAP

- Storytelling is vital, helping creators connect their work with their audience's value.

- The hip-hop group, "Kids in the hall," strategically introduced their music by leaning into a 'schoolboy' aesthetic.

- Trust and consistent presentation are crucial to maintain audience interest.

- Artists should remember that fans invest in them due to how they make fans feel and should plan changes to maintain this connection.

- Instant feedback from online audiences helps artists shape their work and gain exposure.

- Regular self-critique and audience understanding are necessary to align artist's objectives with expectations.

- Failures should encourage artists to analyse and improve rather than blame the audience.

- An artist's vision should be mostly realized before presentation, to help the industry interpret their direction.

- Transformation should not erase a core aspect of an artist's identity.

- For innovative ideas, balance novel elements with relatable aspects before scaling up.

Share Projects

Build Community

Collaborate

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Sharpen Your Focus

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Julie Pilat - CGO, FYI

Roneal Madlani - Community, FYI

Sean Kantrowitz - DMC, FYI

Emily Choi - Growth, FYI

Sebastian Francis - Media, FYI

Frankie Sandoval - Designer, FYI

Taylor Weng - Growth, FYI / 1500

MikeJerz - Producer, Engineer

Dón Sleven - Artist & Performer

J Doe - Producer

Sonum Kahlon - Artist

santedubois - Artist

Jaimie Audrey - Writer

Meka Lolita - DJ

Karmen Huerta - Producer, Podcast Host

Nereya Otieno - Founder, Rising Artists Foundation

SOZI - Artist

Lanre - Engineer, Producer

Bryan S - Engineer

Curtis House - Founder & CIO, MONARCH

Manny Toro -

Bayano -

GINGA FLAME - Artist

KOVAS - Art School Rebellion

Ruby Renegade - Digital Content Creator

Deantrè Cole - Artist, Producer

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Sonum Kahlon - Artist

Goals:

-a gallery show

-get my designs sold at SSENSE

-sign with an agent for acting

-sell my screenplay

Ways People Can Support:

-connect me with people that have more fashion production experience than me (how to be cost effective in clothing production, how to get connected with a company like SSENSE)

-connect me with gallerists; agents, producers & casting directors that can help me with my acting goals and selling my screenplay

-I’m looking for collaborators as I get more sponsored content opportunities. These photos will be submitted to magazines and posted on IG. Like-minded clothing stylists, experienced photographers, MUAs, hair stylists.

-order a commission: I can make a custom painting, a pair of boots or denim just for you !!!

-Share my work on social media — I want as many people to know about my work and follow me on IG as possible !!!! 🩵🐸⭐️

• • •

Roneal Madlani - MAD Fitness

Goal:

1) Put forth more time to build it up

2) Inspire people to get into fitness

3) Make an online / in-person coaching business out of this

Ways People Can Support:

1) Try out the program (when it's finished)! I want to get feedback on how this works out for you. I am giving this out to Culture FYI'rs attendees for free. Just message me and I can add you upon its completion.

2) If you feel the content I provide is helpful, recommending me to people you know that may be interested in having a coach would be a great start.

• • •

TBD - TBD

Goal:

3 Ways People Can Support:

Project Visuals by Roneal Madlani

This Project may contain copyrighted material the use of which has not been specifically authorized by the copyright owner. This Project is a strictly confidential communication to and solely for the use of the recipient and may not be reproduced or circulated without FYI FYI Inc.'s prior written consent. If you are not the intended recipient, you may not disclose or use the information in this Project in any way.