10/19 - Social Media Principles

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Evergreen Principles in Social Media

RECAP

- Cassie Petrey detailed her journey from being an early adopter of social media platforms like AOL, Myspace, and Facebook, to becoming a Social Media Expert. Her curiosity drove her to self-educate on HTML, web design, and online marketing, gaining her experience at Warner Music Group. Cassie then transitioned to start CrowdSurf, a unique company fostered on strong internal communication and learning which enabled it to navigate the ever-changing industry trends.

- Petrey discussed the evolution of social media, where former gatekeepers have been ousted by algorithms that can both assist and inhibit reach depending on targeting strategy. She offered advice for artists on social media, underscoring the importance of genuine content, consistency, discipline, and the need to balance mental health with social media interactions.

- She recommended artists to start with three platforms considering popularity and to expand their reach with experience. She identified several trending and underutilized platforms, emphasizing the role of websites in enhancing artists' online visibility.

- Petrey also shared her viewpoint on future social media trends, focusing on the crucial advantage of creating authentic content over merely chasing trends. She highlighted the importance of transmuting audiences from passive observers to active supporters and advocated for relatable content creation for increased audience engagement.

- The conversation concluded with insights on managing viral content and how to handle failures. She suggested that viral content not representative of an artist's usual creation should be managed effectively and that reposting content that initially didn't perform well might ensure broader reach. Wrapping up on "challenge trends," Petrey views these as creative templates assisting content creation.

Share Projects

Build Community

Collaborate

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Sharpen Your Focus

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Julie Pilat - CGO, FYI

Roneal Madlani - Community, FYI

Sean Kantrowitz - Editorial, FYI

Maddie Stein - Growth, FYI

Emily Choi - Growth, FYI

Taylor Weng - Growth - FYI

Sebastian Francis - Media, FYI

Markus Nielsen-Kolding - Product, FYI

Michael Massala Mbakata - Product, FYI

Kaylen Melamed - Product, FYI

Matthew Chung - Product, FYI

Richard Guillen - Campus Manager

369drumdivine - Musician

Will Jordan (Billy) - Artist

Nereya Otieno - Co-Founder, Rising Artists

Anis Taylor - Producer

Nick Ferrer - A&R Latium Entertainment / DJ

santedubois - Artist / Producer
Collin Hinds - Producer

Shauhn Johnson - Marketing Consultant

Pei Pei Chung - Co-founder, What Up Pitches

Marie Arrodono - Co-founder, What Up Pitches

Andrew Sophocleous - Creative Artist

SPLASHWOE - Artist

Louie Rubio - Artist

D'Antrè Cole - Artist, Director

Rinchen Lama - Culture Marketing & Creative

Ivan Gallegos - Business Manager & Musician

Yulia Gonzales - Social Media Strategist

SOZI - Artist

GINGA FLAME - Artist

Oliver LASTNAME - Artist

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Jae Chanel - Movie

2023 Goal:

Continue to promote my Brand, Film and the message behind it.

3 Ways People Can Support:

1. Connect with me and help promote my Indie Movie

2. Help connect me to press or even podcast to talk about the film and the powerful message behind it.

3. Us me as an motivational highlight to show others if I can be the brains and mastermind behind my whole project, as a single parent who self fund a dream and get it distributed where it’s worldwide making nothing out of something so can anyone else! Show ppl were “Not A Victim “ of any circumstances we face and see yourself as a Victor and rising above. Most importantly Finish what you start.

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Maddie Stein - Growth on the Growth Team

2023 Goal:

Continue to learn, be an advocate, and acknowledge opportunities.

3 Ways People Can Support:

- Balance helping others and helping yourself

- Stay connected

- Be mindful

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Pei Pei Chung & Marie Arredondo - WUP it Up Conference and Music Licensing

2023 Goal: Strengthen our music community and connections to find even more opportunities for our indie artists

3 Ways People Can Support:

1. Share on social media about our upcoming event or DM musician friends who’d be interested!

2. Sign up to our email list to find out about future events

3. Join our FB group

Ping Roneal for FYI Support (or ask FYI.AI)

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