Clubs: Booking, Playing, & Activating Music
RECAP
- After a previous business folded, Sujit consulted with a friend to brainstorm a new name for his new venture: SKAM Artist Management.
- Sujit was let go from his position as the Head of Rhythm at Universal after a merge, allowing him to fully concentrate on SKAM.
- After being let go, and due to his connections with Pitbull and Afrojack, Sujit was able to re-enter the festival sphere.
- According to Sujit, becoming a DJ is easier now with the advent of technology and increased access to resources.
- Today's DJ needs to be equipped with skills beyond playing good music; they need to know how to promote, connect, and stand out in a crowd.
- Breaking a new record at the club is not the best route to success anymore; gaining exposure slowly by connecting with DJs is a more viable strategy.
- In the current music landscape, there seems to be a trend of returning to catalogs of 90s and 2000s music. Achieving notoriety is more challenging today due to market saturation.
- DJs should consider getting an agent or manager when inundated with so many calls that it interrupts their creative process.
- Sujit advises DJs early in their career to manage their expectations and look for young hungry managers eager to build their career alongside the artist's.
- He emphasizes on financial literacy, advising to choose wisely what to spend on, save on, and invest slowly to grow wealth.
- Sujit is a proponent of being resourceful, a skill that can also be applied to personal matters (like renovating or fixing things around the house).
- He believes finding people who provide support and help towards growth in your career is crucial.
- He advises to keep up with the latest tech and news in your industry and maintain a competitive edge.
- Building or joining a community is vital for staying connected and finding new opportunities in your niche.
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will.i.am - CEO, FYI
Julie Pilat - CGO, FYI
Roneal Madlani - Community, FYI
Sean Kantrowitz - Editorial, FYI
Emily Choi - Growth, FYI
Sebastian Francis - Media, FYI
Frankie Sandoval - Designer, FYI
Taylor Weng - Growth, FYI / 1500
Sujit Kundu - Founder, S.K.A.M.
Meka Lolita - DJ
Karmen Huerta - Producer
Sonum Kahlon - Artist
Oliver LASTNAME - Artist
Howard Miura - Music Consultant
Prophet - Universal Creative
Lisa Erspamer - Founder, Lisa Erspamer Entertainment
Brian Watters - Creative Consultant
EL.SY - Musician
MikeJerz - Producer, Engineer
Alyssa - Hair Stylist / Salon Owner
Blake Edwards - CVO, MKBLV CREATES / CTO, Congruent Space
Love Lanre-Orepo - Cecil Park Records
Sam Avalos - Cecil Parl Records
Nereya Otieno - Founder, Rising Artists Foundation
Bel Casas - Partner, True Friend Productions
Kosine - Artist
SOZI - Artist
James Flynn - Cecil Park Records
Adam Isaac - Aii.agency
Sterling Hampton IV - Director / Producer
Dón Sleven - Artist & Performer
Don Hulio - Producer
J Doe - Producer
D’Antrè Cole - Artist, Director
GINGA FLAME - Artist
Memo NOC - Creative Director
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Project Visuals by Roneal Madlani
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