8/29 - Content that Matters

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Thanks for coming!

RECAP

- Uproxx Studios makes personal ads for brands, using video, photo, and other media formats, making them a versatile media company.

- Steve had a kinetic lifestyle, frequently on the move. Before Uproxx, he was a travel writer.

- As a lifestyle editor at Uproxx, he built key relationships with brands, creating major revenue streams.

- Uproxx fostered a collaborative environment with minimal barriers between sales/brands and editorial strategies.

- Creating content organically requires caring about your audience. There is pressure to produce content people genuinely want to see.

- To attract brands, it's important to highlight your unique perspective and value.

- Authenticity is crucial when creating meaningful content for brands.

- Knowing what your audience cares about and understanding them is fundamental.

- In a crowded media space, a viewer’s attention is a valuable privilege.

- On his second day, Steve faced a crucial multi-million dollar deal with Qualcomm, relying on a collaboration with Odesza.

- By being persistent and bold, Steve managed to save the deal, showing the importance of boldness tempered with discernment.

- A friendly demeanor also played a crucial role in negotiations.

- Uproxx's commitment to authenticity included integrating fans' voicemails into an Odesza installation, creating impactful moments.

- Balancing branding with authenticity is essential; overly branded content may disengage audiences.

- In branded content, sometimes letting go of 90% of the battles allows you to win the essential 10%.

Julie Pilat - CGO, FYI

Roneal Madlani - Community & Account Manager, FYI

Sean Kantrowitz - Director of Media & Content, FYI

Emily Choi - Growth, FYI

Frankie Sandoval - Design, FYI

Taylor Weng - Growth, FYI

Meka Lolita - Music Curation, FYI

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Serena - Founder | Socialite

Leah Concialdi - Publicist & Bari Sax Artist

Kristin Juel - Founder | Juel Concepts

Memo NOC - Creative Director

Cordarius White - Artist

Howard Miura - Music Consultant

Will Jordan (Billy) - Artist
DJ Noodlez - Producer / Artist

Nereya Otieno - Co-Founder | Rising Artists Foundation

Josh Spoon - Artist

Michelle Weatherspoon - Marketing Manager

santedubois - Artist

Tayo Amos - Writer / Director

Jae Chanel - Filmmaker / Innovator

Shell Amega - Mandala Diva

David Zylberman - DJ / Producer

Mona Dinal - Culture Curator

Will Brierre - Mixer / Engineer

Tedd Bernard -

Adrienne Riley - Entreprenuer

MikeJerz - World’s Greatest Engineer

OmenXIII - Artist

Nièna Drake - Producer / Host / DJ

May Hwen - Optician

Margarita - Artist

LJ - Artist

Nicki Farag - Entertainment Executive

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David Zylberman - From Paris to LA

Goals:

- Share some advice and wisdom on what it takes to live your dream especially when you come from another country.

- Expand my horizons, learn about AI and hopefully start a new exciting professional chapter.

- Be part of a community of like minded people.

3 Ways People Can Support:

- Directly connect with me via IG or FYI if you’d like to learn about the artform of DJing, piano or music production.

- You can also check out my music on Bandcamp and Spotify.

- Stay in touch regarding upcoming DJ or live events.

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MikeJerz & OmenXIII - Late to the Party