3/6 - LAFC

RECAP

- LAFC brand came to light in October 2019, with the goal of striving to create a welcoming fan culture for everyone, whether or not they are football fans.

- Rich's career began in entertainment at Paramount and Warner Bros, where he helped launch TMZ and recognized the power of combining news and entertainment, and the power of compelling content.

- His experiences in the entertainment industry, startups, and beyond taught him the value of imagination and focused depth over breadth in creative ventures.

- LAFC’s launch was marked by a modest investment in digital assets, focusing on grassroots organizing to define and unify their brand voice.

- The core values of LAFC emphasize unity by bringing the world's city together through football, delivering joyful experiences, and being a force for good to make a meaningful impact on communities.

- Rich emphasizes the importance of rooting the brand in Los Angeles, building community initiatives, expanding one person at a time through personal connections.

- His approach to growing LAFC involves a grassroots, street-by-street, block-by-block strategy, leveraging the influence of content to scale and share their passion online.

- Every interaction and conversation is crucial, as demonstrated by engaging passionate individuals who became key partners, enhancing attendance and ticket sales.

- The model for LAFC's growth is based on the idea that satisfying one fan or partner can multiply influence, enhancing both the brand's reach and community spirit.

- If executed correctly, Orosco believes this approach results in organic growth of followers and an increase in passion for the brand.

:)

Julie Pilat - CGO, FYI

Roneal Madlani - Head of Community, FYI

Sean Kantrowitz - Director of Media & Content, FYI

Emily Choi - Growth, FYI

Frankie Sandoval - Design, FYI

Taylor Weng - Growth, FYI

Meka Lolita - Music Curation, FYI

Aminah Muhammad - Social Media, FYI

— — —
Johanna Brinckman - Photographer

Austin Brown - Grammy Winning Artist/Producer

Josh Spoon - Artist

Michelle Weatherspoon - Marketing Manager

Yulia Gonzalez - Social Media Director

Avatar OFTN - Artist

Brian Gray - Music Exec.

Will Jordan - Artist

Nereya Otieno - Founder | Rising Artists Foundation

Karmen Huerta - Producer

Kristin Juel - Founder | Juel Concepts

JT - Writer / Producer

JHNY WZDM - Entreprenuer & Mental Health Advocate

Dave Cavalier - Artist

Leon Street Skills - Athlete

Art Shabanaj - Manager

LDorado Jonez - Artist

Adrienne Riley - Artist / Host / Entreprenuer

Emily Jackson - Producer

Anis Taylor - Producer

Jolene Rodriguez - Producer: Broken English Productions

Shell Amega - Mandala Diva

Leah Concialdi - Bari Sax Artist & Publicist

Mo Hiromoto - Music Exec.

Kai Lin Bacon - Student | LMU

Bel Casas - Partner True Friend Productions

Marty Whitney - Imaging

Mel Hanks - Wellness Warrior

Imari - Artist

Talia Boone - CEO of Postal Petals

Micah Thomas - Wardrobe Stylist

Art Shabanaj - Norweigan Ent & Sports Manager

DJ Mal-Ski - Ultimate Entertainer & Author

Jaden Green - Model

• • •

Nereya Otieno

Goal:

Raise awareness for an event

3 Ways People Can Support:

1. Come!

2. Spread the word

3. Think about for yourself how you are protecting your creative process or helping others cope as people in LA

• • •

Johanna Brinckman & Jolene Rodriguez - By Your Side Screening

Goal:

3 Ways People Can Support: