Q4 - Content, Fans, Music

Overall goal is to grow fanbase and ticket sales for shows. In order to achieve this, I need to create content for my existing catalog and upcoming releases. Audiences are accustomed to discover through videos now, therefore I must be consistent on platforms in order to expand my reach. In order to maximize the impact of the content, create a budget for ads that will drive traffic to socials and streaming. Bulk creation and scheduling is the best way to streamline this process and leave enough time for music making.

• Creating Videos for all existing releases and upcoming ones

• Working with friends to collaborate on content

• Hiring an editor to streamline content creation

ACTION PLAN

• Instagram Broadcast (Dose of SOZI) - casual updates, more candid and intimate

• Discord (SOZI Fam) - web3, announcements, games, giveaways

• X - web3, what’s on your mind, connection

• Mailing List - formal announcements, shows, tours, releases, merch, monthly updates

ACTION PLAN

OCT

• FuckBoy

• Jinx It

NOV

• I Do

• Make It Rain

DEC

•My Favorite Things

ACTION PLAN